H&M, short for Hennes & Mauritz, is a globally recognized fashion brand known for its trendy and affordable clothing. Founded in 1947 in Sweden by Erling Persson, the brand initially started as a women's clothing store called "Hennes," which means "hers" in Swedish. Over the years, H&M has evolved into a fashion powerhouse, offering a wide range of products for men, women, teenagers, and children.

Explore H&M's diverse product range on our electronic spreadsheet.

One of the key factors behind H&M's success is its ability to adapt to changing fashion trends quickly. The brand is known for its fast-fashion model, which allows it to bring the latest styles from the runway to its stores in a matter of weeks. This approach has made H&M a favorite among fashion-forward individuals who want to stay stylish without breaking the bank.

In addition to its focus on affordability and speed, H&M has also been a pioneer in sustainability within the fashion industry. The brand has launched numerous initiatives aimed at reducing its environmental footprint, such as its "Conscious Collection," which features clothing made from sustainable materials like organic cotton and recycled polyester. H&M also encourages customers to recycle their old clothes through its garment collecting program.

Today, H&M operates in over 74 countries with more than 5,000 stores worldwide. The brand continues to innovate and expand its product offerings, including collaborations with high-profile designers like Karl Lagerfeld and Alexander Wang. These partnerships have helped H&M maintain its relevance in the ever-changing world of fashion.

In conclusion, H&M has built a legacy as a fashion leader by combining affordability, style, and sustainability. Whether you're looking for everyday basics or statement pieces, H&M has something for everyone. Don't forget to explore the brand's diverse product range on our electronic spreadsheet